European sourcing
We buy from European manufacturers and authorised European supply channels, so your customers receive brands recognised for consistent quality.
IFA Berlin 2026Meet us in Berlin
EADL will be attending IFA Berlin from 4–8 September 2026. African importers, distributors and partners can meet our team during the show to discuss our brands and market opportunities.
European export & distribution
European brands, supplied to Maghreb & African distribution.
EADL is a European export and distribution company. We consolidate established European consumer brands and supply them to importers, distributors, wholesalers and retail networks across Africa and the Maghreb — with export-ready documentation, consolidated shipments and long-term commercial support.
- Importers
- Distributors
- Wholesalers
- Retail chains
- Sourcing
- European manufacturers & authorised channels
- Served markets
- Africa & the Maghreb
- Sourced in the European Union
- B2B supply only
- Consolidated FCL, LCL & air freight
- English & French export desk
Brand portfolio
Established European brands, supplied through one export partner
These are the brands our partners in Africa and the Maghreb ask for most. Availability is confirmed order by order and quoted per reference.
All trademarks and logos are the property of their respective owners and are shown for identification purposes only.
Why EADL
One European supplier instead of a dozen
Buying European brands from Africa usually means negotiating with several vendors, chasing documents and paying freight several times. EADL replaces that with a single commercial and logistics counterpart.
Multi-brand consolidation
One purchase order can combine several brands and categories into a single consolidated shipment, reducing landed cost per unit.
Export-ready logistics
FCL, LCL and air freight options with export documentation prepared for customs clearance in the destination market.
Partner development
Assortment recommendations, pricing structure guidance and reorder planning built around your channel — not a one-off transaction.
Who you are dealing with
EADL — Euro African Diffusion
- Export base
- Cyprus, EU
- Brands in portfolio
- 10
- Customers
- B2B only
Sourcing and shipping from the European Union to Africa, except South Africa and Tunisia. Destination clearance and local distribution are handled by the partner unless agreed otherwise.
Categories we supply
Categories built for fast-moving trade
We focus on consumable, repeat-purchase categories that move through African wholesale and retail channels.
- Batteries & portable power
- Home & personal care
- Food & beverages
- Small electricals & accessories
- Baby & hygiene
- Beauty & cosmetics
Selected brands
Brands available to our partners
Ten established European brands across portable power, automotive, personal care, home appliances and lubricants. Availability is confirmed order by order and quoted per reference.
VARTA is a European consumer battery brand with strong recognition in portable power. EADL sources VARTA Consumer ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Portable power
VARTA is a European automotive battery brand widely used by vehicle manufacturers and the aftermarket. EADL sources VARTA Automotive ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Automotive batteries
Remington is a long-established personal care brand covering shaving, hair clipping and hair styling. EADL sources Remington ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Personal care & grooming
Russell Hobbs is a long-standing British small-appliance brand covering kettles, toasters and kitchen preparation. EADL sources Russell Hobbs ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Small domestic appliances
George Foreman is a globally known name in health and contact grilling appliances. EADL sources George Foreman ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Cooking appliances
BaByliss is an internationally recognised hair care and styling brand. EADL sources BaByliss ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Beauty & hair care
Revlon is a globally recognised beauty name. On this site EADL supplies the Revlon hair appliance range only — dryers, volumising brushes, straighteners and curling tools — sourced in Europe and exported to professional buyers across African and Maghreb markets.
- Hair appliances
Techwood is a European household electricals brand spanning kitchen, cooking and home comfort appliances. EADL sources Techwood ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Small electricals
Leifheit is a German household and home care brand known for cleaning and laundry solutions. EADL sources Leifheit ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Home care
Lucas Oil is an American brand known for engine oils, additives and specialty lubricants used in automotive and workshop applications. EADL sources Lucas Oil ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Lubricants & additives
Markets
Markets we serve across Africa and the Maghreb
Six priority markets have a dedicated hub. Every other African market except South Africa and Tunisia is supplied on request.
Open for partner applications
Ghana
West Africa
View the country hub
Open for partner applications
Côte d'Ivoire
West Africa
View the country hub
Open for partner applications
Senegal
West Africa
View the country hub
Open for partner applications
Cameroon
Central Africa
View the country hub
Open for partner applications
Nigeria
West Africa
View the country hub
Open for partner applications
Kenya
East Africa
View the country hubThese are our first rollout markets. Every other African market is open to enquiries except South Africa and Tunisia, which are outside our scope.
How we work
From first enquiry to recurring shipments
- 01
Qualification
You share your company, market, channel and categories of interest. We confirm what we can realistically supply to your country.
- 02
Offer & assortment
We issue a proforma with wholesale pricing per reference, packing data and shipment options.
- 03
Export & shipment
Order consolidation in Europe, export documentation, and dispatch by sea or air to your port or airport of entry.
- 04
Development
Reorder planning, assortment adjustments and progressive extension to additional brands and categories.
Partner benefits
Built for distributors who need to make margin
Realistic order volumes
Order structures adapted to first-time importers as well as established national distributors.
Transparent wholesale pricing
Clear EXW/FOB/CIF quotations per reference, so you can build your own margin structure with confidence.
Assortment engineering
We help you select the references that actually rotate in your channel instead of shipping a generic catalogue.
Supply continuity
Repeat ordering calendars so your shelves and sub-distributors stay supplied between shipments.
Next step
Tell us your market and get a qualified offer
Share your company, channel and categories of interest. Our export team replies with availability and wholesale pricing.