About EADL
About EADL — Euro African Diffusion
EADL is a European export and distribution company. We consolidate established European consumer brands and supply them to importers, distributors, wholesalers and retail networks across Africa, the Maghreb and French overseas territories (DROM-COM) — with export-ready documentation, consolidated shipments and long-term commercial support. A proven distribution experience in Africa, the Maghreb and French overseas territories since 1997.
- Base
- Europe
- Brands
- 10 brands
- Experience
- Since 1997
- Sourced in the European Union
- B2B supply only
- Consolidated FCL, LCL & air freight
- English & French speaking team
- A proven distribution experience
- Since 1997
- of experience
- 28+ years
- Presence in 34 countries over the period
- 34 countries
- in home appliances and batteries distribution
- Specialist
Our added value
What long-term partners rely on
Financial stability
EADL has built long-term supplier relationships based on payment security and financial discipline. The company profile states that, since 1997, EADL has had no financial litigation or late payment with a supplier.
Market knowledge
Our experience is built on understanding local distribution structures, competitive positioning and the commercial realities of African and Maghreb markets.
Local partner selection
For each brand and territory, EADL works to identify local importers and distributors capable of developing the range, holding appropriate stock and activating their reseller network.
Commercial execution
EADL supports assortment definition, price positioning, sales-network activation, stock planning and international shipment coordination with its local partners.
How we work
Five steps, repeated market by market
- 01
Select the right local player
- 02
Analyse the competitive offer and price positioning
- 03
Define the right assortment and consumer price architecture with the importer
- 04
Activate the distributor's sales network with targeted incentives and product knowledge
- 05
Maintain stock adapted to demand and plan international replenishment
Field experience
Distribution channels we know from the inside
The company profile documents hands-on experience in Algeria, Libya, Morocco and several Sub-Saharan African markets, across modern retail, specialised stores, pharmacies, wholesalers and e-commerce channels.
EADL's regional expertise also draws on the long-standing experience of Frédérick Nahon, whose career includes twenty years of leadership within Thomson Group France.
What EADL does
One European export partner between the brand and your market
Our role is concrete: buy in Europe, prepare the export file, consolidate the shipment and follow the partner over time.
Supply from the European Union
We buy from European manufacturers and authorised European supply channels, and consolidate several brands into one order.
Export preparation
Quotations per reference (EXW/FOB/CIF), packing and volumetric data, and export documentation prepared for the destination customs file.
Shipment consolidation
FCL, LCL and air freight, combining categories in a single shipment to reduce landed cost per unit.
Commercial follow-up
Assortment recommendations and reorder planning with the partner, in English and French.
Brands
10 European brands published on the site
Each brand has a dedicated page describing the categories we supply. Availability and pricing are confirmed per order.
All trademarks and logos are the property of their respective owners and are shown for identification purposes only.
Coverage
Africa, the Maghreb and French overseas territories (DROM-COM)
These markets have country pages with port, documentation and channel detail. Contact us regarding other European countries.
Transparency
What EADL does not claim
Stating the limits is part of a serious B2B proposition. Anything not listed on this site should be considered not claimed.
- We do not present ourselves as an exclusive or officially appointed representative of the brands shown; availability is confirmed order by order.
- We do not operate offices, warehouses or sales teams in the destination markets.
- We do not publish turnover, shipment volumes or customer counts.
- We do not sell to consumers and we do not operate an online shop.
- Destination clearance and local distribution are handled by the partner, unless agreed otherwise in writing.
Verified details
Company details
The facts below are the ones we publish. Additional legal identifiers appear on the legal notice page as they are confirmed.
- Company
- EADL — Euro African Diffusion
- Activity
- B2B export and distribution of European consumer brands
- Operating base
- Europe
- Brands
- 10 brands currently published on the site
- Dedicated market hubs
- 6 — Ghana, Côte d'Ivoire, Senegal, Cameroon, Nigeria, Kenya
- Geographic coverage
- Africa, the Maghreb and French overseas territories (DROM-COM). Contact us regarding other European countries.
- Shipping origin
- Sourced and shipped from the European Union
- Customers
- Companies only — importers, distributors, wholesalers, retail networks
- marketing@euroafric.com
- Contact form
- Europe
- Legal notice
Next step
Talk to our team
Tell us your market, channel and the brands you need — we reply with supply conditions and packing data.